Decide the start & end date (I recommend hosting monthly groups that are 21-30 days)
Decide the name and focus of it (create a cover banner and create the group)
Do a curiosity marketing type post about it 3x/week for two weeks (not all in one place – IG stories, fb and IG wall combined). Also be bringing it up in personal messages to contacts if you hear there’s a need. Aim to get *interest* from 30 people and track their names. Work thru their needs and make suggestions and invite to your challenge group if you think it’s helpful to the person’s needs. You don’t HAVE TO require that they buy something, but you need to know they’re equipped to succeed. If you feel they have what they need to see results already, maybe they just need your accountability. Be sure to help them no matter what. Serve people even if it’s not going to lead to a sale or a new coach. Be sure to give them some helpful tips and resources before you ask them to commit to a program, supplement or a challenge pack. They need to know you care.
Plan to do follow up messages several days before your group starts. You will have better success if you give people an incentive or reason to commit to the now versus procrastinating (i.e. maybe you limit your groups to 5 people and only have 3 spots left. Maybe you also give a $25 gift card or tank to the first 3 who commit). If you don’t have at least 2 committed by the start date, just exerted the start date by a few days or a week until you have 1 more ! Or co-host the group with someone else who has at least 1 person committed.
Once you’ve created your group, you can start giving the link out to those who have purchased a product or program (or have committed in some way). Have them request to join the group before the start date – I don’t recommend adding people in yourself. Make sure you tag them on the first couple of posts you do as people are in SO many groups they may not see your posts AT ALL unless you tag them and get them in the habit of checking in.
